Astrea / Posts by Yuki Choy

Posts by Yuki Choy

Oral communication of personal data can constitute “processing” within the scope of the GDPR

08-04-2024

In a recent judgment (Case C-740/22), the European Court of Justice (“the ECJ”) has ruled for the first time that the oral transfer of personal data can – under certain circumstances – be considered as “processing of personal data” within the scope of the GDPR. In this case, the Finnish company, Endemol Shine, made an […]

The “vehicle identification number” (VIN): personal data under the GDPR? The Court of Justice says yes… or not?

15-12-2023

On 9 November 2023, the European Court of Justice ruled in case no. C-319/22 on the interpretation of article 61 of Regulation 2018/858. This article imposes an obligation on vehicle manufacturers to provide information from the on-board diagnostic system as well as vehicle repair and maintenance information to independent operators. One of the preliminary questions […]

AI and copyright

25-10-2023

It is clear that the rise of artificial intelligence “AI” poses different challenges in different areas. One of these areas is copyright, and in particular the requirement of authorship, which will be discussed in more detail in this contribution. Works are protected by copyright when the work (i) is expressed in a concrete form and […]

Juventus’ trademark rights infringed by NFT, says Rome Court!

18-11-2022

On 19 July 2022, Juventus Football Club s.p.a. (“Juventus”) was granted a preliminary injunction by the court of Rome against Blockeras s.r.l. (“Blockeras”) concerning the minting and marketing of NFTs. Juventus had initiated preliminary injunction proceedings against Blockeras claiming Blockeras committed trademark infringement through the unauthorized production, marketing and online promotion of digital playing cards […]

Green-branding in fashion: a trending marketing strategy.

27-09-2022

Good marketing is storytelling. It is making the consumer believe they have to be part of an experience. Today, we see a surge in fashion houses adopting marketing strategies and campaigns centered around sustainability and the environmentally-friendliness of their garments. As consumers tend to make more environmentally conscious decisions in their day-to-day lives, the fashion […]

Usain Bolt trademarks his lightning bolt move

24-08-2022

Usain Bolt, also known as the world’s fastest man, submitted a trade mark application to the United States Patent and Trademark Office ( USPTO), requesting the registration of his iconic victory pose the lightning bolt. (see also: De Standaard, The Guardian en Washington Post) According to the application, the Olympian seeks to protect a mark […]

4 NFT lawsuits to follow

25-08-2022

In a previous article (“NFT, THE NEW HYPE. WHAT ABOUT INTELLECTUAL PROPERTY RIGHTS?”) we took a closer look at Non Fungible Tokens or NFTs and explained what exactly these NFTs are. Even though NFTs are not completely new, the first ones appeared in 2015, we are currently entering unknown territory with this relatively new phenomenon. […]

SUMMERY IP DISCUSSIONS: SAY (GREEK) CHEESE

19-08-2022

Whilst you may be enjoying a lunch at some sunny holiday destination, the Court of Justice of the EU has, on the 14th of July, rendered a judgment in the case of the EU Commission against Denmark (C-159/20), that concerns the very salad you may be eating for lunch. The discussion centered around the typical […]

On 1st August 2022, the Belgian law transposing the European Directive on copyright and related rights in the Digital Single Market n° 2019/790 was published in the Belgian Gazette.

08-08-2022

On 1st August 2022, the Belgian law transposing the European Directive on copyright and related rights in the Digital Single Market n° 2019/790 was published in the Belgian Gazette. The implemented provisions entered into force on that same day. The DSM-Directive focuses on the next key points: – 4 new mandatory exceptions to copyright ad […]

A new law on copyright and related rights in the digital market

04-07-2022

The European Directive of 17 April 2019 on Copyright and Related Rights in the Digital Market (Directive (EU) 2019/790 of the European Parliament and of the Council of 17 April 2019 on copyright and related rights in the digital single market and amending Directives 96/9/EC and 2001/29/EC), the so-called DSM (Digital Single Market) Directive, had […]

Astrea recently advised Down2Earth Capital on its acquisition of a 50 percent stake in the rapidly growing RentalTec

24-06-2022

Astrea recently advised Down2Earth Capital on its acquisition of a 50 percent stake in the rapidly growing RentalTec, a company that specializes in the rental of electronic test and measurement equipment in the telecom sector, but also sectors such as energy, defense, aerospace and semiconductors. We congratulate all parties involved! It was a big pleasure […]

The European Directives on Digital Content and Consumer Sales are transposed into Belgian law

30-03-2022

On 17 March 2022, the Belgian project of law, transposing Directive 2019/770 on Digital Content and Services and Directive 2019/771 on Consumer Sales has been approved in the Belgian Chamber. These Directives, adopted on 20 May 2019, relate to consumer protection and are part of a broader effort to create a digital single market. Although […]

NFT, the new hype. What about intellectual property rights?

09-02-2022

NFT, the hype of the moment. However, NFTs are not that new. Already in 2015, the first tradable NFT was developed as part of the so-called Etheria project. The Etheria project proposed an artwork of 33 by 33 tiles, with each tile sold separately. The world was clearly not ready for NFTs at that moment […]

Astrea advised Gerantis with the acquisition of several property management companies

02-02-2022

Astrea recently advised Gerantis, the Belgian expert in property management services, with the acquisition of several property management companies, enabling them to substantially boost their assets under management portfolio. We congratulate all parties involved! The multidisciplinary Astrea team was composed of Frederic Verspreeuwen, Micha Van den Abeele, Wendy Denoodt, Matthias Helsen, Julie Wouters, Yuki Choy, […]

Astrea advised Gerantis with the acquisition of Zeron

27-01-2022

Astrea advised Gerantis, the Belgian expert in property management services, with the acquisition of Zeron, a leading provider of customized software for property management. The multidisciplinary Astrea team was composed of Frederic Verspreeuwen, Seppe Laenen, Steve Tronckoe, Julie Wouters, Jonas Jespers, Toon Vangrunderbeek and Yuki Choy.