Astrea / News / Your own name as a brand : smart or not ?

27-05-2021

Your own name as a brand : smart or not ?

publications | Christine De Keersmaeker / Thaissa Nuyens

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In the fashion industry, and sometimes in the design industry, it is common to use your own name as the name of your company or brand. But, is that a good choice?

Our intellectual property specialists, Christine De Keersmaeker and Thaissa Nuyens, summarize the pros and cons in their article published in Flanders DC Magazine.